In 1919 our iconic stand mixer was born. And from that stemmed an entire kitchen of high-performance appliances-all created with the same attention to detail, quality craftsmanship, versatile technology and timeless design. As the only appliance brand that only makes things for the kitchen, they continue to keep pushing the limits with their products so their clients can keep doing the same with everything they create.
The idea of a stand mixer was formulated by Herbert Johnston, an engineer working at the Hobart Corporation. He had been inspired after seeing a baker mix dough, and thought that there must be a better way of doing the task. In 1914, development began, and soon the model "H" mixer was launched for industrial work. The U.S. Navy ordered mixers for two new Tennessee-class battleships, California and Tennessee, as well as the U.S. Navy's first dreadnought battleship, South Carolina. In 1917, Hobart stand mixers became standard equipment on all U.S. Navy ships, prompting development to begin on the first home models.
The first machine to carry the KitchenAid name was the ten-quart C-10 model, introduced in 1918 and built at Hobart's Troy Metal Products subsidiary in Springfield, Ohio. Prototype models were given to the wives of factory executives, and the product was named when one stated "I don't care what you call it, but I know it's the best kitchen aid I've ever had!" They were initially marketed to the farmhouse kitchen and were available in hardware stores. But owing to the difficulty in convincing retailers to take up the product, the company recruited a mostly female sales force, which sold the mixers door-to-door. The C-10 machine was also marketed heavily toward soda fountains and small commercial kitchens, and was also sold under the FountainAid and BakersAid model names.